We’ve designed an experiential piece to assist IKEA Edinburgh in their bid to reach a wider audience on Scotland’s East coast. The promotion itself is to highlight the new catalogue issue and drive footfall to the Edinburgh store.

Our 10ft catalogues will be coming to Edinburgh, Stirling, Dunfermline, Livingston, Dundee and Aberdeen over the next two months on consecutive weekends.  

Our design created a booth from the oversized catalogues which we created providing seating inside to view three simultaneous projections. The visuals show the new Ikea product range via an animated reel which we commissioned. Quality, price and value for money brand messages have been incorporated into the visuals for the client. The music which accompanies the visuals was also commissioned purely for this project, changing in tone throughout to suit the mood of the products.