Like a Phoenix rising from the Snow

We are proud to reveal our innovative packaging design for Glenfiddich’s limited edition ‘Snow Phoenix’ - a unique Single Malt Scotch Whisky  borne out of the collapse of warehouse roofs at The Glenfiddich Distillery.Follow a period of heavy snow in January 2010, four warehouse roofs at The Glenfiddich Distillery in Dufftown buckled under the weight of the snow.  In wintery conditions and temperatures of -19˚C, distillery staff swung into action – working round the clock to clear the snow.  Inspired to overcome this adversity, a range of rescued casks were married by the team at Glenfiddich to create the unique expression, Snow Phoenix.Stand was briefed by the Innovations Team at William Grant & Sons to design bottle labels and an outer pack that reflected the uniqueness of this one of a kind product.  We reflected the drama of the event through use of photography, colour, typography and innovative tin packaging.  The outcome has been successful beyond both our own, and our client’s expectations.Commenting on the final design, Katrina Wateridge, Innovations Manager for William Grant & Sons said:“We are delighted with Stand’s interpretation of Snow Phoenix. Their design truly encapsulates the historic event at the distillery and the reaction so far has been unprecedented. Snow Phoenix is already in high demand the world over”.

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