Innocent (the smoothie folks) have announced that Coca Cola are taking a minority stake in their company.  For those of us who still like to think of Innocent as a quirky, local(ish) brand that’s just done well in the world, this is a reality check.  Like all companies who get to a certain size, Innocent have had to make a call about how they fund their expansion plans.  Coke have the cash and will be more than happy to get a foot in the door at a much edgier, worthier, ultimately BETTER (in all senses) company than their own.

Of course, like all of us who try to be the defiant David to the overbearing Goliath, Innocent really hope that they can positively influence their new investors, and I really hope they can too.  The sad reality is often that these faceless, soulless giants often end up chipping away at what was once so special in the other, ultimately weaker, company.  Been there, done that, saw the destruction.

However, I guess they have a MINORITY stake, between 10-20% apparently, so here’s hoping it won’t change our friends at Innocent too much. Watch this space.

One minute we’re babbling on about all the good that Google can could do with their power these days,  then a quick search of the BBC’s technology news today revealed that Google searching can actually be bad for you, or rather for the environment:

Bad Google

As we say in Glasgow,  ‘you just cannae win’.

Next week marks the start of ‘Greengaged’, the sustainability hub of the London Design Festival. The idea is to create a space where people working in the creative industries on sustainability can learn from each other, get fresh ideas and inspiration.  There are some really interesting events, debates, exhibitions, talks, workshops and seminars planned.  Our Emlyn (who’s taking over eco-warrior duties from me when I depart for my maternity leave) is hoping to make it along to at least some of the sessions.  The team behind the event have also said it’s going to be ‘taped’ (do you still say taped in this day and age?), blogged about and broadcast on the internet afterwards so if you want to be really, truly green about it and don’t want to travel to London to attend the event you can find out how it went by keeping an eye on this blog.

Watch this space for updates on what went on, who said what and what we’ve learned from the experience.