Maggie’s just sent me a link to this site and I have to say it’s such a simple idea that works really well.

Anyone who knows myself or Maggie will know we’re no Paula Radcliffes. We’re joggers, at best, but we like to train for and run jog the Women’s 10k every year so consider ourselves to have SOMETHING in common with old Paula.

Nike’s approach to sponsoring athletes, versus events, has allowed them to have some ownership over and right to talk about the Beijing Olympics, without being an official sponsor. The little microsite that they’ve pulled together to drum up support for Paula Radcliffe , whilst building their brand at the same time hits the mark. It’s simple, easy to engage with, straight to the point and flattering enough to the participant’s ego to let them see which step of Paula’s journey their message of support is being attributed to.

The call to action, to see Paula compete on 17th August at 12.30am means I’ll be tuning in to see if her 92nd step (that’s the one my message has been assigned to) is any different than the 91 before or the 22,758 after it.

Who cares the soya products make men sterile! Enjoy Miso, in some cool retro packaging!

Gochisosama deshita!

www.kikkoman.com

 With Scotland, England and Northern Ireland all failing to make it to Euro 2008, this site helps you pick another team to support, using rather unusual selection criteria.

You can download the whole report in PDF format here…

Euro 2008 “rankings”

I stumbled upon this site and found it rather interesting. Check out how happy your country is versus the rest of the world or just within Europe. Us grumps, here in the UK don’t come out too well despite the rather high standards of living we have versus other parts of the world.It’s also possible to carry out a survey to compare your Personal Happiness Index versus the world average - sobering reading indeed.It seems that money really can’t buy you love, or in this case, happiness, but in any case, it’s still worth a read.